Pepsi-Cola was founded in the late1890’s when a young North Carolina pharmacist, Caleb Bradham formulated the drinking and soon began selling it in his soda shop. It was then called the Brad’s drink, made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. It was in 1898 that Pepsi-Cola first became a branded soft drink and the company has grown to be the most recognized and successful brand in the world. It is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market. PepsiCo’s overall mission is to increase the value of our shareholders’ investments through sales growth, investments and financial activities. PepsiCo believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity.