Marketing Essay Writing Service:Although the business
Keywords:Marketing Essay Writing Servic
Although the business organization will be located at a low cost location, it does not mean that the business organization will be ignoring the significance of physical evidence. The organization will use an environment where the manual car wash facilities will be provided, while the customers who have bring their car for the washing services will enjoy their time will at the premises. For this purpose a waiting lounge will be established where different facilities including television, movies, music and different periodicals will be provided that will enable the customers to enjoy their time while their car goes through the manual cleaning process (Kotler & Armstrong, 2004). Essentially, Joe Bert's Car Wash should build the foundation of the business organization on the basis of exceptional customer's services. This is due to the fact that the organization is in the service provision business and the ability of the organization to attract and retain customers having car wash needs depends on the level of the customer's services (McKenna, 2000). In addition, as the organization will be using the market penetration pricing strategy where the organization will charge substantially lower prices for the services being offered by the organization, the long-term survival and profitability of the firm depends on the ability of the business organization to attract and retain large number of customers with car washing needs (Aaker, 2003). However, in order to accomplish this objective, the organization will be required to provide consistent quality services. This is because the customer's orientation is a long-term philosophy that starts from the appropriate definition of the customer's needs and wants and how such needs and wants could be appropriately fulfilled through the provision of want' satisfying services by the organization (Unruh, 2004).
Marketing Essay Writing Service:Although the business.