纽约论文代写:顾客

Keywords:纽约论文代写

市场中的顾客由个人组成，大部分是女性，她们购买化妆品以供个人使用。化妆品被认为是最个人的，由于这个原因消费者在选择品牌时有着很高的个人兴趣。市场中的大多数用户是品牌忠诚的顾客们通常不接受市场的替代品，无论多么密切的可能相关的产品（公司，2010）。市场上有不同的品牌，每个品牌都迎合不同客户的需求。在市场上最有前途的领域是上游段，有强烈的需求不仅价值方面而且在数量上和重复购买上述环节采取最照顾他们的皮肤和化妆品的需求（Jenster，2003）。由于市场上的大多数目标市场对价格的不敏感，由于强大的品牌偏好，一个可以讨价还价的客户的力量低到中等。

纽约论文代写:顾客

Customer in the market consists of individuals mostly female who purchase cosmetic products for their personal use. Cosmetic products are regarded as the most personal and due to this reason consumer take high personal interest in selecting the brand. Majority of users in the market are brand loyal customers who usually did not accept substitute in the market, no matter how closely it may be related to the product (DataMonitor, 2010). There are different brands available in the market, and each of the brands caters to the needs of different customer's segments. The most promising segment in the market is the upstream segment that has the strongest demand not only terms of value but also in terms of quantity and repeat purchase as the mentioned segment take most care of their skins and cosmetic needs (Jenster, 2003). As most of the target market in the market is insensitive to the price due to strong brand preferences, one may term the bargaining power of customers as low to moderate.

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